A very good combination between marketing and sales programs drives up both revenues and profits. But nowadays, customers are very aware of their freedom of choice and access to competitive offers; also, sales forces haves more choices to reach the consumers and deliver on the new standards of relevance and interactivity.
On the other hand, products and services become more difficult to differentiate; the focus on accountability for all business components is increasing, the pressure put on sales force to deliver the results is getting higher day by day, etc; therefore, to create a long term sustainable growth is a big challenge even for a major corporation.
The areas we act:
- product portfolio management,
- product creation & innovation,
- sales force effectiveness and efficiency,
- competitive analysis,
- identifying of competitive advantage sources,
- building sales channels based on target customers,
- optimization tools induction for sales process.